Sunday, July 31, 2011

"The Real is on the Rise"

Three months prior to the release of Take Care, we get a nice Sunday gift from the folks over at OVO. The lead single @drakkardnoir's upcoming album will be Headlines produced by @ovo40 and @boi1da. So that's what that tweet two weeks ago meant...
His new single has come in addition to more news this past week surrounding other possible tracks on the album like Free Spirit feat @rickyrozay and The Real Her feat @liltunchi. Even more interesting is the thought of him getting together with other unique acts like @REALDJPREMIER and @flo_tweet on Take Care.

As far as the track is concerned, it's another mix of verses and harmony over a vibrant, tempo-building rhythm provided by @WelcomeOVO members Boi-1da & 40. Honestly, I'm not overly blown away with the track like you'd expect from on a first single, but I'm more than willing to judge the track in a few months when it's part of a bigger picture that Drake's trying to paint. I can understand his rationale for "hating singles" because usually it involves in the artist giving in to the record company in favor of something that will cash in on iTunes. What's great about a track like this is that it'll probably still move more than a fair share of units based on brand name to make the suits happy, but Drake probably didn't have to sacrifice much creatively in his choice of single. In other words, I have no idea why he chose this to be his first single since it doesn't fit the build of what you'd expect, but I'm ok with being patience and judging based on the final project in it's completeness. I don't think a lot of artists have the wiggle room to get away with that, but when you're on top and consistently release quality music, you get the benefit of the doubt when it comes to fans' patience.

Like a paycheck, I'm taking to the bank that there will be a lot more to come that'll probably top this before the October 24th release...#Watch

Drake - Headlines (prod by Boi-1da & Noah "40" Shebib)


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