Monday, February 08, 2016

"Let Me Hit You With That Pep Rally"

As tempting as it was to re-post Super Bowl commercials, the national anthem or even the halftime show, I'm going to operate under the assumption that you probably saw the majority of it. What I'm going to highlight tonight was a somewhat unique release of a new single via Super Bowl commercial. Can't say I've seen that before, but we can thank Amazon and Missy Elliot's partnership for breaking new ice...
As as side note, it's pretty cool that Amazon Echo is becoming a new platform to develop on. Not sure Uber would be one of the top ways I'd utilize it, but Spotify integration looks pretty cool.

As far as the new Missy single goes, it's just as turnt up as her previous release WTF (Where You From). It doesn't have quite the catchy lyrics, but the steady 808 thump is impossible to ignore. The marching band vibe adds to the dance worthiness too, giving Pep Rally plenty of party starter appeal. At the very least, it's great to hear an artist from my upbringing come back to the game like she never left. Hoping this streak of great music continues on the way toward a new album at some point...#PepRally


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