Friday, September 14, 2012

Videos of the Week September 14

Somehow I feel like I'm late to the party, but literally every time I load this web page, it seems like Gangnam Style has moved up another spot in the iTunes top 10. Literally in the past 24 hours, it has skyrocketed to #1 from #7. I need to give some respect to my buddy Nic in NYC for getting me in on the story literally as it's breaking. Like anything news worthy, it hits the big markets (NY or LA usually), then word of mouth travels to every nook and cranny imaginable in the US.
In short, it's amazing what a Def Jam record deal can do for an artist. I find it fascinating that Americans can't understand a word in the song other than "Gangnam style", yet they are buying the track at a greater rate than Call Me Maybe. It's an interesting case study on marketing, branding and how lyrics don't matter as much as style, presentation and tempo of a track. #FoodForThought

In other news, @asvpxrocky is now mainstream, @G_O_O_D_Music and @LupeFiasco have new albums coming out and @swedishousemfia are still calling it quits...#ThatIsAll
Psy - Gangnam Style

How A$AP Rocky Rose to Prominence

G.O.O.D. Music Cruel Summer Commercial

Lupe Fiasco's Food and Liquor II: The Great American Album Trailer

Swedish House Mafia feat John Martin - Don't You Worry Child


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