Thursday, October 06, 2011

Kendrick Lamar Likes His Windows Phone

It's about damn time tech companies like Microsoft start tapping the relatively untouched Hip Hop marketing demographic. On the shortlist are auto industry giants like Chrysler embracing Hip Hop legends like Dr. Dre and Eminem and HP enlisting the help of Jay-Z and Dr. Dre. Other than the quick Windows 7 logo at the beginning of the Dr. Dre HP commercial, there has been little effort made by Microsoft and Apple to add Hip Hop flavor in their adds. Knowing that, you can understand why I was a little surprised to see the Windows Phone dominated video highlighting the studio session that @kendrick_lamar and @NOSAJTHING...

Up to this point, I had no idea who Nosaj Thing was. One beat later after hearing the simple, but well done beat, I'm all ears. The be fair, the beat isn't going to leave you in awe, but when you're working with an artist that has the delivery and abiilty of a Kendrick Lamar, you don't need to do much. I can't tell you how excited I was to see that Kendrick will be opening up for @drake on his upcoming Club Paradise tour. With every new track Kendrick is erasing any doubt in my mind that he's going to be an absolute force in Hip Hop for years. He's got a rare combination of intelligence and tenacity on the mic that augments a consistently on point delivery. Plenty of evidence below if you want to press play below...

Kendrick Lamar - Cloud 10 (prod by Nosaj Thing)


eXTReMe Tracker