Monday, October 31, 2011

Adidas Supports Free Hip Hop

I've written a few times about how much I enjoyed @bigsean's debut album Finally Famous. In an effort to re-create the experience, Big Sean's tour DJ (@djmobeatz) and @adidas Originals got together on a Finally Famous Originals compilation. The effort features new production from a lot my favorite producers like @IAMDRUMMA, @beimaejor, @KeY_Wane and Chiddy Bang's @XaphoonJones. Together, they all give an added element of freshness to tracks that were good to start with.

It's mixtapes like this that give me faith that the Hip Hop business model is evolving into something that I'm going to continue to support. Yet again, a well-known company felt like it was a good decision to get behind a mixtape in an effort to further their brand. The fact that it was a quality, but still free product makes me feel more inclined to give them dap and link to their Adidas Originals site. Call it respectful reciprocation that came about because they were nice enough to do me a favor in providing me a free link to the mixtape. That's the type of effort I feel like getting behind and if you're interested in other companies like Adidas who are getting on board to help shape the new Hip Hop business model read more here.

If you're still curious about why you should cop the mixtape and peep the promo video below. Or better yet, catch Big Sean and DJ Mo Beatz on tour...

Big Sean - Marvin & Chardonnay (Remix)(Prod. Xaphoon Jones)


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