Saturday, August 20, 2016

Frank Ocean is Back With a Visual Album

I dig Frank Ocean's music and all, but I feel like I'm still catching up to the hype surrounding his new "visual" album Endless. There's a lot to unpack about the concept on a visual album, but I'm beginning to wrap my head around the idea of creating a 45 minute movie to debut new music. It seems a bit much to create that long of a video to show off your new tunes, but I will cop to the creativity of the concept.

If you aren't an Apple Music subscriber and haven't watched Endless, there's still goo news. Frank released a new single in the form of a five minute movie for Nikes. The beginning feels like an interlude with over two minutes of distorted vocals and odd visuals. In the mix you'll hear tributes to Pimp C, Trayvon Martin, and even a cameo from A$AP Rocky. Having waited four years for a new single from Frank, it was nice to hear his distinct voice again. I'm not quite as drawn into the visuals, but Nikes did get me excited to hear more on his upcoming, full length EP...#Endless


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