Wednesday, July 14, 2010

"All Year Long, We Wait For Sun, At the Beach, We Come Undone"

Never a dull moment in the world of Scott Mescudi as he continues his genre bending collaborations that have consistently lit a fire under the traditional Hip Hop sound...a sound that before the likes of Cudi, B.O.B., Drake had taken on a somewhat monotonous, vanilla tone. One thing that's becoming increasingly clear is that his new album Man on the Moon II: The Legend of Mr. Rager will continue to push the boundaries of Hip Hop and maybe on more of an Alt/Emo/Rock tip. I say that because of this track, which is every bit Contemporary, borderline Emo Rock mixed with Hip Hop and if you combine it with the sounds of his first single with Kanye titled Erase Me, which is a Pop/Rock track meant for radio consumption (and has also been wiped off the face of YouTube after the radio rip better believe I'm postin' that shit once the CDQ drops), it seems like his sophmore albums is setting sail towards a more alt-rock vibe.

This collaboration dubbed "Three Artists One Track" is being marketed as a Converse promo. In an interview with Hip Hop DX, Geoff Cottrill, Chief Marketing Officer of Converse, said that it was important to bring a diverse trio together for this project.
"It is exciting to be able to bring Kid Cudi, Rostam, and Best Coast together to create an original piece of music that blends their musical styles in a fresh and unique way. These artists are all at different stages in their careers and at the forefront of creating innovative music so it was no surprise that the single came out as great as it did. We couldn't be more proud to have a role in making this track come to life." -Source
See the video below, which is also posted on Converse's website:

As if the song wasn't weird enough, the video definitely topped it off with the huge heads. To be honest, I'm not all that familiar with Best Coast or Vampire Weekend, I did do a skit earlier this month at a familiar reunion to their song Cousins, so after hearing that song beaten into my memory I feel like I've got somewhat of a feel for their sound and what they bring to the table. Definitely a lot of fast paced drumming to go with an odd mix of percussion/guitar. Funny that what sounds weird to me can sound great when combined with a little bit of Cudi.

Kid Cudi has single handedly opened my music world up to so many new sounds and widened my seemingly myopic taste in music to now include tremendously underrated artists like LCD Soundsystem, Ratatat and Band of Horses. If you're not sure who they are, you should probably get on my song list because June's list was allll about that electro funk that the aforementioned artists bring. If you read my long-winded album review of Cudi's Man on the Moon: The End of Day, you'll gain more of an understanding for how much I appreciate his music. Keep it up Cudi, wherever you want to take your musical tastes, I will follow...

Give it a listen...and support Converse, they tend to make smart business decisions...

Kid Cudi feat Rostam Batmanglij (of Vampire Weekend) & Bethany Cosentino (of Best Coast) - All Summer (Three Artists One Track)


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