Saturday, September 30, 2017

"Better, Better, Meaner, Meaner, 'til the Very Last Breath"

I feel like I need to start this post with a slow clap for the crew over at FIFA? When it comes to building excitement for a video game, could you pick a more hype duo than Run the Jewels to spearhead a soundtrack? Nope, it doesn't get any more in your face and brash than Killer Mike and EL-P.

In case you missed the trailer last week, FIFA's yearly release is on the horizon. I haven't played the game in years, but EA's marketing approach of focusing on the social moments driven by the game will surely resonate with the younger demo they're clearly going for. Hat tip to Trackstar the DJ for the dope instrumental on Mean Demeanor too. Few beats deserve a full 30 second lead in, but this is the exception. As a bonus, the FIFA 18 Soundtrack just hit Spotify and it's 40 tracks! Interestingly enough, it's a mish-mash of already released music, so you won't be able to buy it all like you would a normal album. Pro tip, hit up the Spotify link and enjoy your spin around the world of music from many of the soccer dominant countries...#MeanDemeanor

Run the Jewels - Mean Demeanor


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