"Might as Well Make a New Casket"

For those of you wondering whether Kanye's upcoming album is going to sound similar to his previous album, press play below and tell me if you think of Black Skinhead. The aggressive, industrial vibe of God Level intentionally as alpha-male as it gets lyrically. Because of that, I'm skeptical that it would be fitting for any soccer ad, but Adidas went ahead with the Messi dominated ad below...

The video snippet (above) is even shorter than the unfinished audio version of the track (below), but I'm betting the next week will bring a more finished version. I will say that the star-studded list of producers on the track is more than a little noteworthy with HudMo, 88 Keys and Mike Dean leading the way with Kanye on the beat. The real question remains, is anybody surprised that he released the this track on the day of his wedding?...#KanyeWedding

Kanye West - God Level (prod by 88 Keys, Kanye West, Hudson Mohawke, Mike Dean, Noah Goldstein)