"Might as Well Make a New Casket"

For those of you wondering whether Kanye's upcoming album is going to sound similar to his previous album, press play below and tell me if you think of Black Skinhead. The aggressive, industrial vibe of God Level intentionally as alpha-male as it gets lyrically. Because of that, I'm skeptical that it would be fitting for any soccer ad, but Adidas went ahead with the Messi dominated ad below...

The video snippet (above) is even shorter than the unfinished audio version of the track (below), but I'm betting the next week will bring a more finished version. I will say that the star-studded list of producers on the track is more than a little noteworthy with HudMo, 88 Keys and Mike Dean leading the way with Kanye on the beat. The real question remains, is anybody surprised that he released the this track on the day of his wedding?...#KanyeWedding

Kanye West - God Level (prod by 88 Keys, Kanye West, Hudson Mohawke, Mike Dean, Noah Goldstein)

Videos of the Week

In case you missed it, there were a whole lot of great performances last week at the American Music Awards. To see all the performances, feel free and visit idolator here. Also, you may have missed the brief lyrical spat that @ludacris had with @drake and @bigsean. I doubt much will come of it since none of them really preach negativity and they all still respect each other. Every rapper borrows from the next rapper at some point, so saying anyone is sampling from another artist is like saying you saw another human eat food and it was the first one you've ever seen do that...#DontTrip

Really cool seeing @flo_tweet cover Drake's new material too, don't miss that below...
Snoop Dogg & Wiz Khalifa - Young, Wild and Free ft. Bruno Mars


Florence and the Machine Cover Drake's Take Care


David Guetta & Nicki Minaj Perform Turn Me On at the AMAs


Drake Performs Headlines at the AMAs


88 Keys feat Colin Munroe - Wake Up Call (Video)


Ludacris - Bada Boom (Drake & Big Sean Diss) Beef?

"Coke on Her Black Skin Made a Stripe Like a Zebra, I Call That Jungle Fever"

Well...after one full lap through Watch the Throne, the cream rose to the top in the form of a wilderness sermon that kicked off the album with an absolute explosion. The rolling 808 thump and dull, repetitious guitar riff create an infectious backdrop that is characteristic of countless other @kanyewest beats. What you shouldn't overlook is the help that @eightyocho put in behind the scenes to help craft the sound and the well placed, on point hook that @frank_ocean delivered to send it home. I'm not a fan at all of @OFWGKTA, but I'm finding that I like so many new tracks that Frank Ocean is putting out, it's hard to hate on the group as a collective, solely because of him.

A whole lotta people are saying that Ye is killing Hov throughout the album on their verses, but it's not a fair comparison in my eyes. It's gotta be a little different for a producer who also raps because he has that extra investment in the track and vision of what it should sound like. I'll say this, Kanye is capable of dropping more audacious, shock value lines that will get more headline ink, but when it comes to being on point and telling a story through verses, it's hard to mess with @s_c_. It's like would you rather go with something like bacon ice cream over cookies and cream ice cream. Sure, bacon has the potential to really change your night and if you saw a headline you'd probably do a double take, but cookies and cream is always good no matter how you slice it and it'll always beat the plain flavors any day of the week. Yep, sometimes it's just easier to drive home a rapper comparison with an ice cream reference...#DamnIceCreamSoundsGood

Everyone is quick to judge and get their opinion out, but I'ma let it marinade a lil bit before forming an opinion. If you're looking for a quick standout and suggestion as far as where to start when exploring the album, don't even think about skipping track one because that...shit...is off the chain! #ThatsMyWord

Kanye West & Jay-Z feat Frank Ocean - No Church in the Wild (prod by Kanye West & 88 Keys)

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