Tuesday, May 13, 2014

"All in the Name of Love, I Wanna Get Me Some"

When it comes to longevity in EDM, you won't be able to find many artists that were around near the Millennium over a decade ago. Back then, Tiesto was making great house music before EDM blew up in the US. He started back in 2001 when the closest thing Americans had to electronic music was a thing called "techno." Even then it was a niche audience for about a decade until the likes of Skrillex, Avicii and David Guetta started to blend synthesizers with other pop friendly genres like Hip Hop, R&B and Pop.

Having said all of that, I'm going to go out on a limb here and suggest that Avicii's latest album, True, has lit a fire under Tiesto. It would be hard to argue against the monumental impact that Avicii has had on pop music over the past year. In large part Tiesto hasn't ever geared his music toward American tastes and the numbers prove it out. The highest chart Billboard chart position any of his five studio albums has reached is #59 with Kaleidoscope.

That's all about to change with his upcoming album A Town Called Paradise. To date, he has two top 15 US dance singles in Red Lights and Wasted. Now, he's about to add a third to that list of top 15 singles with Let's Go, featuring the vocals Icona Pop. It's as catchy as you'd expect and has the vibe of a feel-good summer anthem. It will without a doubt give Red Lights a run as top single on the album and challenge the top spot before all is said and done. Something tells me before it's all said and done, Tiesto might finally plant his flag in the US in 2014...#ATCP


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