Sunday, September 29, 2013

"We Live in Cities You'll Never See On Screen"

As we all continue to be believers in the talents of rising star pop sensation Lorde, let's not lose focus that she's only 16 years old. If any of us looked in the mirror, we'd come to terms that it woulda been awesome to be half as gifted as she is when we started driving. It's actually a little ridiculous that we're going to have up and coming artists that never saw the 1990s. Man if that doesn't make you feel old, I'm not sure what will.

Anyways, Lorde's latest single off her debut album Pure Heroine that is going to hit iTunes in the next 24 hours. The beginning of the track has a dramatic, haunting feel to it that gives way to an impossible not to like beat. The repetition of "send the callout" leading up the beat kick is just plain dope. You wanna talk about drawing people in and grabbing their attention, that's how you do it. Then, the hook takes the track to 5th gear and removes any doubt that you had about it's uplifting potential. Yea, it's poppy, but when tracks are this feel good, I can't help but post them. Don't be afraid to help out the New Zealander on her ascension to super-stardom because there will be a time when we look back and say, remember when she only had like 193,000 followers on Twitter?...#PureHeroine

Lorde - Team


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