Tuesday, April 12, 2011

Sade is the Sound of Beauty Amplified by 40

You're probably asking yourself why Drake is pictured above on post highlighting a @sadeofficial track. The answer to that is, don't overlook the white guy next to him, @ovo40 aka Noah “40” Shebib. Before you say "so what?", I'd check the production credits because he is all over So Far Gone, as well as tracks like @liltunechi's I'm Single, Jamie Foxx - Fall For Your Type, Drake's Successful, Fancy, Miss Me, Light Up...I could go on, but I'll let it marinade on you for a hot min...

Previous productions aside, Sade's silky voice over 40's slow piano beat is a masterpiece that could only be made better with a thoughtful verse from @s_c_. Like every other successful track he's produced, the beat is relatively simple, but manages to extract the emotion of the lyrics by providing nothing more than a beautiful scenery for the main characters to steal the show. In other words, 40's beats won't jump out at you and steal your attention, but that's why they are so great. Less is more when it comes to spotlighting lyrics and creating a mood on the track and there's no better nowadays than Noah Shebib.

Real smooth, grown and sexy R&B off Sade's upcoming greatest hits The Ultimate Collection due out May 3rd...

Sade feat. Jay-Z - The Moon And The Sky (Remix) (Prod. by Noah 40 Shebib)
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