Thursday, March 25, 2010

Perfect March Madness Song: Jamie Foxx feat T.I. & Justin Timberlake - Winner

Jamie Jamie Jamie...come on man you just missed the BIGGEST opportunity with this track. Here I am doin' my daily rounds this week frequenting the blogs and various social media outlets and I come across a collaboration of this magnitude. Just on name recognition, instant interest, in fact it was one of tracks that soon as I saw it finished on my Download Statusbar, I immediately double clicked and listened to.

I guess you can say after first listen I was satisfied, neither overwhelmed nor disappointed. After more thorough listens this week while at the gym, I started liking it even more, but eventually frustration set in when I realized the opportunity that was missed when a track like this didn't end up being THE song for March Madness. I mean damn if O.A.R. can pull off a song of the summer for the Baseball College World Series, why couldn't this track's release have been moved up maybe two months in preparation for March Madness?

The chorus begs to included in mid-game highlights on CBS:
"I feel like I can’t miss
I know they want me to fall
But ain’t nothing bigger than this
So just pass me the ball
You know you looking at a winner
I can’t miss, Can’t lose, Can’t miss
You know you looking at winner
`Cause I’m a winner
Yeah I’m a winner
I mean seriously, whoever is in charge of marketing at J Records missed a HUUUGGEE opportunity with the lyrics, which went perfectly with the positive and clean, radio friendly vibe of the track. Additionally, what better way for T.I. to get his name out there after coming out of jail recently?? Hats off to Rob Knox who laid the beat down real nice and really shined the limelight on T.I.'s verse, dumbing down the beat and letting T.I. do his thing. Who is Rob Knox you may ask, well he produced these tracks too: T.I. - Dead and Gone, Chris Brown - Lottery and Britney Spears - Mannequin. Even better, Rob is part of probably the most underrated trio of producers know as The Y's and consist of him, Justin Timberlake and one of my favorite demo singers/ writers James Fauntleroy. Considering all the elements that went into the song, the timing would have been perfect, buuuut somebody really dropped the ball...(pun intended).

Regardless of record label/marketing missteps, I encourage you to rock this track before, after, during the games this weekend and moving on to the Final Four (Naptown stand up!!)....

Jamie Foxx feat T.I. & Justin Timberlake - Winner (Prob by Rob Knox) HOOOOTTTTTT!!!!!!!!


Anonymous March 26, 2010 at 1:00 PM  

They didn't drop the ball on this at all. Its gonna be used for the NBA Playoffs which is bigger then March madness. Its gonna be huge!!!!

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