Tuesday, November 08, 2011

Big K.R.I.T. is the New South

Even though I could probably spend the next two weeks dissecting every Take Care track a day at a time, I'm trying to mix in a little variety with the non-stop Drake . Hopefully that's a good thing, even though my analytics tell me that my @Drake posts garner the most attention. Anyways, there seems to be a growing trend in Southern Hip Hop to include @bigkrit on a lot of material. We're not just talking obscure features like on up and coming Alabama native @jackiechain74's new track (below). We're talkin' household names like Luda, T.I.P and The Roots.

That may be surprising to some, but I was sold every since I heard Hometown Heroes with @Yelawolf. That track is a perfect example of why K.R.I.T. has not only been able to find a niche, but further the screwed and chopped styles that artists like DJ Screw, Pimp C, Three Six Mafia and 8ball & MJG created. What was once a facet of underground Hip Hop has bubbled to the top thanks to a lot of high profile singles by the aforementioned artists. I was fearful that with the deaths of DJ Screw and Pimp C, screwed/chopped Hip Hop music would go by the way of the dinosaur. Luckily, with the death of Pimp Chad came a new Southern messiah from Mississippi that fully understands and is readily able to reproduce the slow, drawn out samples that fans of screwed/chopped music came to love.

I present to you, two exhibits below that put on full display K.R.I.T.'s talents as both a producer and artist. The first will be the lead single off his forthcoming album Live From the Underground, due out in 2012. He got on camera to discuss why his album was pushed back from a Sept 2011 release to an early 2012 release.

It's interesting hearing him talk about sampling and how it slows down his creative process. Man...wouldn't life be great if every artist could sample whatever they wanted without repercussions? #Anarchy

If you're within the confines of your household and not with any youngins, feel free and peruse the NSFW-style video for Money on the Floor. It really doesn't get much better than hearing @dareal_8ball & @pimptypemjg over a slow Southern beat. Takes me back to 8ball's double disk album Lost that had me hooked on Memphis Rap like 13 years ago. One of the coolest things about Hip Hip is seeing artists like Big K.R.I.T. collaborated with veteran artists that have been in the game for decades. Mixing old with new can be toxic, but when it comes to Southern Rap, it's a treat.

Big K.R.I.T. feat 8ball, MJG & 2 Chainz - Money on the Floor
(prod by Big K.R.I.T.)

Jackie Chain feat Big K.R.I.T. & Bun-B - Parked Outside
(prod by Big K.R.I.T)


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