Videos of the Week Part 2 Oct 14

It just so happens that Friday was the day for video releases, which means a lot of solid, entertaining videos didn't make the usual post deadline for the weekly video post. In an effort to mix it up, why not put up a videos part two of a very eventful week of videos?...especially when the ridiculousness of @SnoopDogg's new Hot Pockets commercial is just too good to pass up. The basic concept of taking his Drop it Like it's Hot track and turning it into "Pocket Like it's Hot" is funny enough, but when you mix in Snoop Lion swag lines like "I just heat it up, to eat it up" and "hungry kids in the crib ma, pocket like it's hot" Not a huge surprise that @AndyMilonakis is at the center of track either because the outlandish idea was somehow his brain child.

Beyond the product placement Hip Hop parody, I really liked @UsherRaymondIV's new video for Numb, @LanaDelRey's new video for Ride and @justinbieber's collabo with @NICKIMINAJ on Beauty and the Beat. Get the popcorn ready for the LDR video, which is more of a short film than typical video...#OldSchoolAmerica

Snoop's Raps About Hot Pockets (Video)

Usher - Numb (Video)

Lana Del Rey - Ride (Video)

Justin Bieber feat Nicki Minaj - Beauty and a Beat (Video)

Sub Focus feat Alpines - Tidal Wave (Video)

"Your Love Crashes Over Like a Tidal Wave"

I can't think of more than ten tracks this year that have gotten me as excited as @subfocus's new single Tidal Wave. It's becoming increasingly clear to me with every new single he releases that his "brand" of EDM/Dubstep is closest to the core of what I like about electronic music. It helps that he utilizes the tried and true EDM formula of incorporating great pop vocals from talented vocalists like @kenziemayb, @AliceGold and @alpinesmusic (below).

What sets Sub Focus apart from all the rest is his unique concoction of easy listening synthesizers with heavy doses of drum and bass. To me, he fulfills that unique niche that combines multiple types of music I enjoy, which is really appealing. What crazy is the journey I went on across the internet to find out about Sub Focus. I'll try and summarize the chronology of events...

First, I heard Internet Friends by Knife Party and wanted to learn more about them since their sound was unique. Then I saw Knife Party's lead singer was @rob_swire, who used to be the lead singer of Pendulum. Wait a minute, wasn't Rob Swire featured on a @deadmau5 track? Wait a minute what's this remix of Ghosts N' Moar by Sub Focus? Hold up, what's this concert review I'm now on that's saying how Sub Focus opened for Pendulum back in 2010 and ended up making a name for himself? It's crazy how journeys like this across the internet can result in such fruitful discoveries.

Sub Focus feat Alpines - Tidal Wave