"You Can Tell By the Swagger and the Lips"

The track below is one of the most publicized and talked about collaborations of the past six months. There were interviews, an in-studio preview, a snippet, and a subsequent last second removal of the track from a mixtape that further fueled the intrigue. More specifically, the track was going to be included on @thekickdrums mixtape Follow the Leaders, but was pulled at the last minute by the suits because of the attention it was garnering.

The night and day, polar opposite effect that comes from @lanadelray and @asvpxrocky collaborating is probably where most of the intrigue comes from. It seems like the world is downright curious about Lana Del Rey and collaborating with an up and coming Hip Hop star gives her a wide range of visibility. The best part about it, the track is every bit as different as you'd expect. The subdued beat, quirky harmony from Lana, screwed up hook and smooth verse from A$AP is crazy unique and hard to ignore.

The track is supposed to land on A$AP's debut album LongLiveA$AP that will presumably drop by the end of 2012. The collaboration doesn't end there, though, as Lana took full advantage of the attention being given to the first collaboration with A$AP by weaving an interesting JFK remake in her National Anthem video (below)...

No denying the level of creative thought that went into that video, although it does take a small leap of faith to fully wrap your head around it. Regardless, it definitely has the interenet talking, which is more than half the battle and a big reason why Lana is so relevant...#NoSuchThingAsBadPress

The Kickdrums feat A$AP Rocky & Lana Del Rey - Ridin

|iTunes

Videos of the Week Good Friday Edition

Real busy last couple days for videos with @drake dropping his new Take Care video with @rihanna and surprising everyone with a double shot by simultaneously releasing a video with @liltunchi for HYFR. Shout out to Yoann Lemoine for directing the abstract video for Take Care where the random animals seem to strangely lock in the emotional energy in a symbolic way. You know art class type of stuff that get people talking because there's a lot to analyze...(let's be honest I have no idea what I'm talking about). All I know is Rihanna was lookin' like the white witch in Narnia. Also deserving dap is @idirectorx for the Jewish wedding themed, slightly more normal Hip Hop video with HYFR.

I think it was only fitting that I included @ritaora's new video for R.I.P. with @TINIETEMPAH. I say that because she's a spitting image of Rihanna in just about every way. Maaaybe she's a lil more light skinned and slightly thicker, but the alarmingly red lipstick and general sexiness routine comes off like a doppelganger. That's not a bad thing though, so don't even try and run with that like I'm hatin'. I'm pretty excited to hear the full version of @thekickdrums's new track featuring the polar opposites @_ASAPROCKY and @lanadelrey. Doesn't get much more interesting with a collabo than that! Have a good Easter weekend y'all!

Drake feat Rihanna - Take Care (Video)

Drake feat Lil Wayne - HYFR (Video)

Rita Ora feat Tinie Tempah - R.I.P. (Video)

Steve Aoki feat Kid Cudi & Travis Barker - Cudi the Kid (Video)

Preview of The Kickdrums track with A$AP Rock & Lana Del Rey

The Cool Kids, The Workaholics & Tommy Sandoval Preview LRG's Summer Lineup

"At LRG we don't grow up, we beast out"