Videos of the Week

When watching @iamwill's new video for T.H.E., the only though that crossed my mind was that's about right. I wouldn't expect anything less than interstellar, Michael Jackson-esque, Scream type, CGI driven madness. The only thing I'm in complete awe about is what jboymoo said about him on iTunes (below):

Saying Will I Am is a great rapper would have been debatable ten years ago, not today. Now he's more international pop star, let's try and keep his pop star persona from the association of the word rapper, k?

As a sidebar, it's pretty cool seeing all of the behind the scenes footage of Kanye and Jay's Watch the Throne tour. Other than the fact that they play N words in Paris a record 10 times in one concert (not joking), it seems to be the most highly sought after concert ticket. I'll be the first to admit, I was very lukewarm on their album initially, but lately I've found myself going back to it and liking it better the more I listen to it. Some things are just too intense and shoved down our throat and over-hyped that it borders on too cliche to even say nice things about. Now that the dust has settled, I'm more than happy to say should be in the conversation for album of the year...#NotTheBestThough

Will.i.am feat Jennifer Lopez & Mick Jagger - T.H.E. (The Hardest Ever) Video

The Cataracs feat Dev - Sunrise (Video)

Gym Class Heroes feat Neon Hitch - Ass Back Home (Video)

Kanye & Jay-Z Watch the Throne Episode 3

Kanye & Jay-Z Watch the Throne Episode 4

Kanye & Jay-Z Watch the Throne Episode 5

Young Jeezy Performs I Do and Lose My Mind on Jimmy Kimmel

B.O.B. on NBC Nitecap

"You Could Go Hard or You Can Go Home"

This has the making of being the most hyped and overplayed single of 2011. It doesn't take an idiot to figure out that putting @Jagger_M, @iamwill and @jlo on a track together will result in the largest possible demographic reach when you factor in the different genres. Call this the perfect Super Bowl track because it's @bep style pop, which is like crack these days and correct me if I'm wrong, but haven't all three performed at the Super Bowl? Not sure on J-Lo, but you get my point.

This is slated to appear on Will's new album fashionably titled #willpower. First of probably many hash tagged album names this next year I'd imagine. One of those consume it before it gets to the masses type of tracks. For me I'll give it a week before I leave it to the hyenas of contemporary radio. This, folks...is the epitome of pop...#EvenMyParentsWouldLikeIt

Will.I.Am feat Jennifer Lopez & Mick Jagger - T.H.E. (The Hardest Ever)
|iTunes